Why the Future Doesn't Need Colder CEOs.

Lately, I've been thinking a lot about leadership. And not in the aspirational, LinkedIn quote way,

When you look at many of today's CEOs, there's a pattern that's hard to ignore.

They speak one language publicly and live another privately, They talk about values, culture, and vision while operating systems that lack empathy, fairness, or basic humanity behind closed doors.

It's not subtle. And people can feel it.

Every twenty years or so, companies scramble to "rebrand" themselves to appeal to the next generation. New logos. New language. New promises. And then, almost immediately, the same complaints surface:

"People don't want to work anymore."

"The younger generation is lazy."

But that narrative ignores the obvious.

Of course people don't want to work the way the way work is currently structured.

They're watching billionaires accumulate unimaginable wealth while employess struggle to afford rent, healthcare, or rest. They're being asked to sacrifice their lives for companies that see them as replaceable. They're exhausted and they're awake enough to name it.

As humans, we weren't designed to exist solely to pay bills. We're meant to live.

To love.

To experience joy, connection, curiosity, creativity.

Instead, we're overworked, overstimulated, disconnected, and told to be grateful for systems that drain us.

And then there's power.

So many of the wealthiest figures in the world seem obsessed with domination of markets, of technology, of narratives, of the future itself. But what's missing isn't intelligence or resources.

It's purpose rooted in humanity.

You can feel when someone has everything except meaning.

That gap is becoming impossible to hide.

Technology is part of this tension.

AI is being pushed aggressively, often by leaders who seem profoundly out of touch with how people actually live. And here's the thing: the upcoming generation isn't anti-technology. Quite the opposite.

Gen Z and Gen Alpha grew up with seamless tech. It's baseline.

They expect it to work.

But what they don't want is meaningless technology shoved into their lives without intention. They want to know:

• How does this improve my life?

• Does this help me feel more human, or less?

• Is it built for connection or control?

Millennials were raised during the tech boom, in an era where relevance was tied to having the newest device. That conditioning doesn't land the same way anymore.

The younger generation want purpose.

They want alignment.

They want to know why something exists.

This is especially clear when you look at purchasing behavior, particularly with women.

Women are the driving force of the economy. They manage households, choose products, and invest in things that feel meaningful. They don't just buy for utility. They buy for impact, values, emotion, experience.

What resonates with me and what guides how I build is creating systems that quietly add meaning to people's lives. Systems that work in the background. Systems people don't need to fully understand to benefit from.

They don't need to know every technical detail.

They don't need to know who designed it.

They just need to feel better.

More grounded.

More connected.

More seen.

That's what matters.

Public recognition has never been my goal.

Visibility doesn't equal purpose.

What appeals to me is being the hidden force. The architect behind systems that help people regulate, reconnect, and remember

what it feels like to be human again.

I'm not interested in hype-driven innovation.

I'm interested in meaningful design.

The future doesn't need colder CEOs.

It needs leaders who understand people at root level,

Who design with empathy instead of ego.

Who remember that success without connection is empty.

That's the future I'm building toward.

Quietly.

Intentionally.

-Cori C.